Well, that got your attention, didn't it?
Actually, I'm talking about a bit of an advertising war between GlaxoSmithKline's new OTC diet drug, Alli, and the OTC weight-loss drug Leptopril from Generix Labs.
Seems Generix created an ad for Leptopril based on its lacking some of the ugly side effects of Alli, a lower-strength form of the diet drug Orlistat. The side effect in question? Poopy pants.
Alli basically forces you to eat a very low-fat diet while taking it by causing uncontrolled diarrhea and, well, poopy pants if you eat too much fat. Leptopril is the drug with the obnoxious commercials that say "don't buy this product unless you're significantly overweight because it works too well for the casual dieter," or some such nonsense.
But anyway, when CBS, NBC and ABC all rejected the Poopy Pants commercial, saying it was in bad taste, Generix placed their ad on YouTube and other video spots. And you gotta admit, it is pretty funny.
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Focusing on Weight Loss, Health and Nutrition from the Wasteland of Post-Katrina New Orleans, home of some of the best, unhealthiest food on the planet.
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