Tuesday, February 27, 2007

The Insanity Report

Which is going to be my new name for rants about new and "healthy" products.

Like the new Krispy Kreme whole wheat doughnut.

Okay, let me get this straight. Krispy Kreme has bemoaned the loss of profits and blamed low carbers, so now they're going to prove they care about your heart--even though they haven't figured out how to rid their doughnuts of trans fat--by giving you a doughnut they call "whole wheat" and "heart healthy."

Ok, they get brownie points for using 100% whole wheat flour and not just "wheat flour," which is the same as "white flour." But they must not realize that trimming a whopping 20 CALORIES off their regular doughnut really doesn't make a bit of difference, especially since the "healthy" doughnut will be covered with their regular glaze. And adding a miniscule bit of fiber doesn't begin to make up for all the sugar.

Healthy? Don't think so.

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