Saturday, February 24, 2007

What Part of 'Healthy' Don't They Get?

I've been seeing them lately--these ads for the new Quaker Oats Life Chocolate Oat Crunch Cereal. The release of this new cereal is the part of the onslaught of adult-marketed chocolate breakfast cereals with the goal of "delivering nutrition."

Quaker developed their chocolate cereal in response to consumer feedback asking for "a healthy cereal that satisfied their cravings and delivered nutrition," according to a MediaPost marketing report.

Next up, the new Special K Chocolatey Delight (that's the name of it, really!), which the company says fits in with their two-week weight-loss challenge touted on their other Special K brands.

So, what's in Chocolately Delight--which Kellogg, by the way, is hyping as a "late-night snack" as well as a breakfast food?

Well, let's see--3/4 cup has 120 calories, 2 grams of fat, 24 grams of carbs, less than 1 gram of fiber, and 2 grams of protein. Contents: Rice, whole grain wheat, sugar, chocolatey chunks (sugar, partially hydrogenated palm kernel oil, cocoa processed with alkali, cocoa, soy lecithin, artificial flavor, milk), high fructose corn syrup, salt, malt extract, and a bunch of vitamins.


What about Chocolate Life? The company touts it as "made with whole grain Quaker oats, good source of fiber, helps reduce cholesterol as part of a heart-healthy diet, and low in fat." They forgot to add "brimming with sugar."

A one-cup serving has 190 calories, 2.5 grams fat, 40 grams of carbs, 3 grams fiber, and 5 grams of protein.

What's in it? Whole grain oat flour, sugar, whole wheat flour, corn, flour, rice flour, whole grain rolled oats, whole grain rolled wheat, semisweet chocolate chips (with sugar), crisp rice (with sugar), salt, calcium carbonate, honey, coconut oil, glycerin, corn syrup solids, and miscellaneous vitamins.

Wow. Glad we have these new healthy chocolate breakfast foods to eat!

Is it just me, or does it really irritate you that a few reports on the health benefits of chocolate and now we have an onslaught of "chocolatey health foods" with even more sugar?

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